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Lysol - "Facts of Life" Campaign |
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Lysol - "Facts of Life" Campaign
We were brought into this project when the agency was still working on the animatics to be presented to the client. They were looking for a graphic means to present everyday facts in a memorable fashion that also conveyed a sense of authority. Because the graphics were to be used in several spots in the campaign, they couldn’t be too complex or costly to adapt for each spot. We worked up a dozen solutions, eventually settling on one in which the object of attention was brought into focus by outlining its shape. It’s pleasant and fun, appropriate for Lysol’s target audience, yet avoids being too conventional and predictable. Each spot has its own unique opening title treatment, some of which were created using stop-motion animation.
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